Company

Company, Team,
and Partnerships

Enterprise software, company building, and environmental science experience, brought together at Princeton.

The people behind the product

Leadership team.

Alan Zhang

Alan Zhang

Co-Founder & Chief Technical Officer

Princeton University · M.S.E., Computer Science

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Alan Zhang is a Master of Science in Engineering candidate in Computer Science at Princeton University, having previously earned his Bachelor of Arts in Computer Science from the University of California, Berkeley. In the software industry, he has experience as a Senior Software Development Engineer for Workday's Adaptive Planning division, where his full-stack infrastructure enhancements and API developments have driven a 20% annual increase in new customer subscription revenue while decreasing technical debt by 45%. His graduate research at Princeton's Systems for Artificial Intelligence Lab focuses heavily on serving system optimizations for multimodal large language models, achieving significant compute savings through advanced image token pruning frameworks and novel hierarchical KV cache designs. Beyond his research and engineering roles, he actively contributes to computer science education as course staff at Princeton, where he develops grading infrastructure and teaches systems programming, building upon his earlier academic tutoring foundation at UC Berkeley.

Joe Wahba

Joe Wahba

Founder & Chief Executive Officer

Princeton University · A.B., Public and International Affairs

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Recent graduate from Princeton University, where his thesis focused on AI applications for fashion supply chains. Before founding Curbon, he worked on a fintech startup in the MENA region and conducted a 15-city supply chain tour across East Asia to deeply understand industry sourcing challenges. Joe has also advised the Egyptian government on technology and environmental policy, presenting his work at the UN COP27 Conference. He has lived in five global cities, speaks English, Arabic, and Spanish, and is on a mission to build Curbon into the industry standard for intelligent, cost-effective, and sustainable fashion production.

Jinjin Chen

Jinjin Chen

Chief Science Officer

Princeton University · Ph.D., Civil and Environmental Engineering

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Jinjin Chen is a Ph.D. candidate in Civil and Environmental Engineering on a full fellowship at Princeton University, where she also earned her M.S.E. She has demonstrated substantial scholarly impact by amassing over 200 Google Scholar citations and authoring multiple peer-reviewed papers, including five selected publications in high-impact journals like Environmental Science & Technology. Her master's and doctoral research focuses heavily on life-cycle assessment, techno-economic analysis, and multi-sector optimization, which she has used to simulate urban waste circularity and develop broad decarbonization strategies. At Curbon, she applies this scientific background as Chief Science Officer, supporting the development of Curbon’s real-time life-cycle assessment engine for product development to ensure data traceability and output accuracy.

Non-executive board of advisors

Experience.
Across the whole equation.

Christine Marzano

Christine Marzano

Founder, BODS: AI-Powered Immersive 3D Styling (Exited)

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Biography coming soon.

Brent Kawahara

Brent Kawahara

Former VP, Global Product Operations, Gap Inc.

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Biography coming soon.

Professor Edwin Keh

Professor Edwin Keh

Former COO, Global Procurement, Walmart; Former CEO, HKRITA; Lecturer, The Wharton School

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Biography coming soon.

Professor Iain McCulloch

Professor Iain McCulloch

Director, Princeton University Andlinger Center for Energy and the Environment

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Biography coming soon.

Christian Birky

Christian Birky

Founder, Because Capital; Board Chair and Co-Founder, Industrial Sewing and Innovation Center

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Biography coming soon.

Nader Shenouda

Nader Shenouda

Founder and Managing Partner, Canas Capital

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Canas Capital

Biography coming soon.

Organizational logos reflect individual affiliations.

Recognition & partnerships

Progress takes
the right partners.

A growing network of institutions supporting Curbon’s work across fashion, technology, and environmental science.

CFDA X OPENAI INNOVATION HUB

Council of Fashion Designers of America

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Paired with CFDA member to pilot Curbon and prepare for scaling across American fashion.

CFDA X OPENAI INNOVATION HUB

OpenAI

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Direct financial and technical support from OpenAI to develop underlying AI application.

GLOBAL CHANGE AWARD FINALIST

H&M Foundation

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Named as a Top 20 Finalist for the H&M Global Change Award 2026 for innovations in sustainable fashion.

NSF I-CORPS GRANT RECIPIENT

National Science Foundation

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Identified as a promising, early-stage technology with potential for societal benefit and financially supported for initial customer discovery.

RESEARCH & FUNDING PARTNERSHIP

Princeton University

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Financially and academically supported by Princeton University's Andlinger Center for Energy and the Environment and Keller Center for Education in Engineering.

Clean-Tech Seed Grant

NJ CSIT

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Recognized and awarded for breakthrough innovation in clean-tech via the New Jersey Commission on Science, Innovation, and Technology Clean-Tech Seed Grant (Round 4).

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