Company

Company, Team,
and Partnerships

Enterprise software, company building, and environmental science experience, brought together at Princeton.

Joe, Alan, and Jinjin came together at Princeton around a shared research question: how can AI help product teams understand the downstream environmental effects of their decisions? Their work brings engineering and environmental science into the everyday choices that shape fashion production.

The people behind the product

Leadership team.

Joe Wahba

Joe Wahba

Founder & Chief Executive Officer

Princeton University · A.B., Public and International Affairs

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Joe’s thesis at Princeton explored AI applications for fashion supply chains. Before founding Curbon, he worked on a fintech startup in the MENA region and conducted a 15-city supply-chain tour across East Asia. He has advised the Egyptian government on technology and environmental policy and presented his work at the UN COP27 Conference.

Alan Zhang

Alan Zhang

Co-Founder & Chief Technical Officer

Princeton University · M.S.E. candidate, Computer Science

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Alan brings enterprise software experience from Workday’s Adaptive Planning division and a computer science foundation from UC Berkeley. His research at Princeton’s Systems for Artificial Intelligence Lab focuses on serving-system optimizations for multimodal large language models. He also teaches systems programming and develops computer science grading infrastructure at Princeton.

Jinjin Chen

Jinjin Chen

Chief Science Officer

Princeton University · Ph.D. candidate, Civil and Environmental Engineering

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Jinjin’s research combines life-cycle assessment, techno-economic analysis, and multi-sector optimization to develop decarbonization strategies. A doctoral candidate at Princeton, where she also earned her M.S.E., she has authored peer-reviewed research in journals including Environmental Science & Technology. At Curbon, she supports the real-time life-cycle assessment engine, with a focus on data traceability and output accuracy.

Non-executive board

Experience.
Across the whole equation.

Experts in fashion technology, environmental science, and retail operations helping shape the future of fashion.

Christine Marzano

Christine Marzano

Founder, BODS (Exited)

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Biography coming soon.

Brent Kawahara

Brent Kawahara

Former VP, Global Product Operations, Gap Inc.

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Biography coming soon.

Professor Edwin Keh

Professor Edwin Keh

Former COO, Global Procurement, Walmart; Former CEO, HKRITA

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Biography coming soon.

Professor Iain McCulloch

Professor Iain McCulloch

Director, Princeton Andlinger Center for Energy and the Environment

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Biography coming soon.

Christian Birky

Christian Birky

Founder, Because Capital; Co-Founder, ISAIC

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Biography coming soon.

Nader Shenouda

Nader Shenouda

Managing Partner, Canas Capital

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Canas Capital

Biography coming soon.

Organizational logos reflect individual affiliations.

Recognition & partnerships

Progress takes
the right partners.

A growing network of institutions supporting Curbon’s work across fashion, technology, and environmental science.

CFDA X OPENAI INNOVATION HUB

Council of Fashion Designers of America

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Paired with CFDA member to pilot Curbon and prepare for scaling across American fashion.

CFDA X OPENAI INNOVATION HUB

OpenAI

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Direct financial and technical support from OpenAI to develop underlying AI application.

GLOBAL CHANGE AWARD FINALIST

H&M Foundation

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Named as a Top 20 Finalist for the H&M Global Change Award 2026 for innovations in sustainable fashion.

NSF I-CORPS GRANT RECIPIENT

National Science Foundation

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Identified as a promising, early-stage technology with potential for societal benefit and financially supported for initial customer discovery.

RESEARCH & FUNDING PARTNERSHIP

Princeton University

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Financially and academically supported by Princeton University's Andlinger Center for Energy and the Environment and Keller Center for Education in Engineering.

Clean-Tech Seed Grant

NJ CSIT

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Recognized and awarded for breakthrough innovation in clean-tech via the New Jersey Commission on Science, Innovation, and Technology Clean-Tech Seed Grant (Round 4).

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